Another interesting realization of the exposition of products creating the image of the Chupa Chups brand at airports.

Unique products, much larger (multipacks) than those available in traditional stores, while maintaining the original shape and look.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, chupachups, storeactivation

A proper pricing strategy is very important for retailers, especially when it comes to promotions.

The majority of the price cut is covered by the producer of the promoted product, while some comes directly from the retailer’s margin. In addition, to maximize the effects, it is worth promoting important categories systematically. This is what promotional calendars are used for - to better manage promotion time and prices. When it comes to discount stores, due to the limited assortment, the case seems much simpler. But it turns out that this is not always the case, as you can see in the example of Lidl.

TAGI: Shopper, lidl, Probspl, storeactivation, ariel, persil

Setting RSP (Retail Shelf Price) for individual products, manufacturers and retailers usually take into account the prices of their similar products and that of the competition.

Another rule which allows them to cover additional costs is to raise the price of the product through the added value of the product itself. It can be the form of the product (e.g. a set of separately packed mini products) or packaging (e.g. a zip - lock that makes it possible to open and close of the product multiple times). We follow the principle that the shopper is ready to pay more, when he can see the benefit for himself.

TAGI: Shopper, lidl, Probspl, retail, price

Another very interesting impulse product exposition.

A big, free-standing display stand in the shape of a gummy bear i.e. the presented product in the color of a leading flavor line. It perfectly highlights the differences between the product stand and the expositor which supports the exposed product.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, haribo

When it comes to spirits, in-store activation plays a very important marketing role for the brand.

It often replaces the classic ATL, which is tightly limited by legal regulations. As always, it turns out that even a “plain shelf divider”, can be unusual, because in marketing it is the idea that matters the most.

TAGI: Shopper, POSM, btl, Probspl, InStoreActivation, finlandia