Coca Cola vs Dr.MARCUS

08 August 2019

As it turns out, the “red truck” can be a BTL theme for various brands.

For Coca Cola it is a continuation of its flagship Christmas advertisement, which connects a very strong ATL campaign and in-store activation, which is BTL.

TAGI: Shopper, btl, Probspl, InStoreActivation

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Circle K - food offer expansion

01 August 2019

Gas stations put a lot of money into the sales of off-fuel products. One such category which additionally increases the attractiveness of visits to petrol stations is fresh food. Currently, gas stations are developing much faster than fast food chains such as McDonald's, Burger King or KFC.

TAGI: Probspl, circlek, food, fastfood

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Impulse Zone

25 July 2019

The cash register zone in stores is often referred to as the impulse shopping zone.

100% of customers pass through it and all of them stop there quickly or for longer. The important thing is that, while being here, the customer is still open to purchasing, which makes this area different from zones which are next to the store entrance.

TAGI: Shopper, btl, Probspl, impulse, sweets, bars

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Rossmann - additional sales

23 July 2019

Rossmann is looking for opportunities to make additional sales

The drugstore chain once again proves that while looking for opportunities to increase sales, it is possible to improve the standard offer, but also to offer products that are usually present in other stores.

TAGI: Shopper, btl, Rossmann, Probspl, InStoreActivation

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Coca-Cola & Costa Coffee

16 July 2019

In 2019 the takeover of the Costa chain by Coca-Cola was finalized and the first results of this acquisition have already appeared in stores.

In the best places inside Coca-Cola fridges, next to the flagship product of the group, we can find now cans of coffee drinks with the Costa logo.

TAGI: cocacola, Probspl, InStoreActivation, costa

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