m&m's in Duty-Free Zone

11 July 2019

Such zones are very interesting places in terms of the activity of trade marketers from the largest companies.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, m&m's

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Creativity is not just in business

09 July 2019

It turns out that creative ideas are not only the domain of corporations and marketing departments. Usually, in this case the idea itself is the most important thing.

TAGI: btl, Probspl, event, creativity, gorilla

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BTL smart & distinguished

04 July 2019

It's important to always stand out from the competition.

TAGI: btl, Probspl, accor, novotel

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MEGA Beer bottle from Carlsberg

02 July 2019

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.

TAGI: Shopper, TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, beer, carlsberg

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In-store activation by Hortex

28 June 2019

Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, hortex

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