Jack Daniel's BTL - the oak barrel display - perfectly supports the product and evokes the natural methods of production.

It would be an interesting test to replace the vertical blocking of products (the same product from top to bottom) with the multiplication of individual SKUs in horizontal blocks. It seems that this could increase the visibility of SKUs with less rotation and fewer faces. 

TAGI: TradeMarketing, POSM, btl, ProDisplay, Probspl, retail, jackdaniels

As we often point out in our posts, the stock control of promotional expositions is very important in terms of ROI.

Looking at the attached photo, we can suspect that one of these four things happened:

TAGI: btl, PhotoRecognition, ProDisplay, Probspl, retail, AI, fmcg

Having worked for 20 years in the industry, sales managers have asked us the same question over and over again: “How are my products displayed at points of sale which my sales representatives are unable to reach?”

We have reasonable grounds to believe that finding an answer to this type of question is worthwhile. The basis for this claim lies in the 95 million specific answers to those questions given by our company.

TAGI: promo, ProDisplay, Probspl, InStoreActivation, retail, AIinRetail, AI

 

TAGI: Shopper, Probspl

Demand planning, besides ensuring staff in shops, is currently one of the biggest challenges for retailers.

In an instant, shoppers’ shopping preferences have changed, and the assumptions on which existing sales planning algorithms are based - reliable historical data and the list of suppliers – are no longer valid.

TAGI: Probspl, demandplanning