Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from natural ingredients and POS materials should strongly support those features of products that refer to that trend. Lubella stand is a great example.

TAGI: TradeMarketing, POSM, ProDisplay, AI, fmcg, lubella

Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, fmcg, heineken, grupazywiec, warka

Seasons change and so do the offers of many refreshment brands.

Check out a very interesting example of seasonal portfolio extension by Coca-Cola. In Poland, the offer is available only at CircleK petrol stations as a part of the „Summer Hits” campaign.

TAGI: TradeMarketing, cocacola, circlek, fmcg, innovation, fanta

CEDC's trade marketing has prepared very interesting paper stands to support the introduction of its new product from the "Rajskie Smaki" series.

It is worth emphasizing the very simple, visually attractive communication to the shopper, which is also consistent with the brand.

TAGI: TradeMarketing, cedc, ProDisplay, InStoreActivation, fmcg

The Schogetten trade marketing department has prepared a perfectly refined exposition of its chocolates.

Due to the tilting of the boxes, the products are displayed in such a way that the communication impact of the packaging fronts is multiplied.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, fmcg, schogetten