This term from the field of Category Management describes the sequence of steps which a shopper takes when making a purchase decision regarding a specific product from a given category.

This is important as it reflects the shopper's perception of the structure of the category itself, and therefore the logical placement of products on the shelves.

In-store promotional mechanisms - one shopper path, 3 different promo POSM executions.

Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.

To reach or maintain a premium status, especially in the strong alcohol category, brands must emphasize their strength through the outstanding quality of their expositions.

It can be done in many ways. Here are some examples of extraordinary expositions from this category.

Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.