Beer is one of the most important categories for each store.

In super- and hypermarkets, pallet expositions are typical secondary placements of beer. The display size is not enough to be visible to the Shopper in this environment. In-store activation is a huge challenge for producers’ Trade Marketing departments. Asahi (Kompania Piwowarska) shows us that it can be done.

Can POSM emphasize the quality?

Manufacturers of alcoholic spirits quite often use cardboard racks to strengthen their presence in stores.

"You can work hard or you can be smart - the choice is yours"

One of the Trade Marketing's roles is to support the expositions of its products. And here it is worth to leave your desk and see how does the store reality looks like.

While fighting for the attention of the shopper in the store using POS Materials, we can accent the Promo Price, Picture, Text, but we can also distinguish Shape of our materials.

It turns out that the mechanisms like "Buy more - you will get a discount" are popular not only in Poland but also in France.