The logic behind in-store activation is that the exposition should attract the attention of Shoppers.

Here, an excellent example of the Bacardi brand's activity. It cannot be overlooked and fits the entertaining DNA of the brand. The planogram is very simple and clear to the Shopper and the price tag is visible and well displayed. Additionally, the stand is very well stocked. After all, the purpose of the stand is to sell the product.

When fighting for additional expositions it is worth synchronizing the level of care for the quality of 3 parameters:

• the quality of POSM (promotional stands),
• their placement in the store,
• and proper stock level.

Then we maximize the main business parameter, i.e. ROI (Return on Investment). That's why it's worth checking how our activities turn out in reality (in-store). This can be done using AI and photo recognition systems such as PRO.Display.

BTL based on the success of a famous movie.

The exposition is very astounding and eye-catching. It cleverly refers to the plot of a famous movie. The reference occurs both at the product level – Rum – and the octopus tentacle level – Kraken. 

A way to increase sales based on mutual support for products shared by two well-known brands and, interestingly, different companies.

Vodka + tonic is probably not a surprising combination, but a joint exposition could well be.

A very eye-catching cardboard stand from Ambi Pur.

It attracts Shoppers’ attention and stands out in the store space. Check out our video and learn more about this exposition.