Duty-Free zones have come to symbolize places where the best global brands are sold.

Brands that aspire to reach premium status, especially in the strong spirits segment, must emphasize their strength through the quality and size of their expositions.

The display must be conspicuous, as well as fitting as many products as possible, giving the shopper more choice, and should be easy to merchandise.

Could anything be more Italian, and more consistent with brand building?

We have a product, for multiple use, and also “a certain something” – elusive and immeasurable, yet perceptible. And for sure, one cannot fail to notice such an exposition.

Vending machines are the essence of convenience stores.

They are positioned in the most frequently visited areas, as well as being available 24/7 and self-serviced. However, due to the limited size, the machines force their owners to focus on the assortment that is most often required by shoppers from the selected category.