Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

Carlsberg “Kasztelan” beer store activation

10 March 2020

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: TradeMarketing, btl, ProDisplay, InStoreActivation, beer, carlsberg

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ECO NATURAL at Lidl

03 March 2020

A discount store chain introduced cleaning accessories to their range, partially made of bamboo instead of plastic.

In addition, the cotton used in those products was recycled.

TAGI: btl, Probspl

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Jack Daniel's in-store activation

27 February 2020

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, ProDisplay, InStoreActivation, jackdaniels

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Perfect BTL and consistency of communication

20 February 2020

Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

TAGI: btl, Probspl, storeactivation

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Mysterious exposition

18 February 2020

Mysterious exposition, i.e. what exactly do we know about the exposition of our products in shops and what does the shopper see?

The picture shows the display of cigarettes in Thailand and arouses the question of why the best location in the store is wasted on the exposition of products which cannot be seen.

TAGI: PhotoRecognition, ProDisplay, AI, storeactivation

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