In order to take a break from the current situation, today we would like to talk about the BTL of one of the most pleasant product groups - chocolate.

We hope that some endorphins (the happiness hormone) will be released to your brain while you watch the attached video. That is how good marketing works at the point of sale – all you need to do is activate the customer’s senses and his brain will do the rest – and if the product is nearby…

Demand planning, besides ensuring staff in shops, is currently one of the biggest challenges for retailers.

In an instant, shoppers’ shopping preferences have changed, and the assumptions on which existing sales planning algorithms are based - reliable historical data and the list of suppliers – are no longer valid.

The new situation has changed the type of contact with customers. Pharmacies, as places where sick people come together, have exceptional challenges in current circumstances.

Maximizing the impulse to shop.

As many as two-thirds of sweets are bought impulsively, and the final product selection takes place right in front of the shelf. Well, maybe it is better to stimulate this, instead of offering the possibility to choose any flavor composition of chocolates in any individualized amount.