Wiktor Miałkowski

A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).

3 main competitors and 1 exposition

14 May 2020

3 main competitors and 1 exposition - which one has paid for it?

Have there been any major changes to the rules of exposition? Of course not, but we can see how the lack of sales representatives or other control activities have affected the quality of expositions. A gradual return to normal competitive activity is going to be a tough challenge for a lot of big companies – the issue is cost-cutting vs. the quality of the exposition in stores.

TAGI: PhotoRecognition, ProDisplay, wawel, storeactivation, milka, wedel

New and old market reality

11 May 2020

Due to the ongoing pandemic and restrictions on movement, most FMCG producers have withdrawn their sales representatives from shops.

It has only been 2 months, yet we can already see how it has affected the quality of expositions. 1 additional exposition and 2 main competitors. The question is – which of them paid for it?

TAGI: lays, PhotoRecognition, ProDisplay, storeactivation, bahlsen

Pepsi in-store activation

06 May 2020

Building an effective promotional message at the point of sale is a huge challenge.

It often turns out that the simplest solutions can be very effective.

TAGI: pepsi, cocacola, ProDisplay, InStoreActivation

Carlsberg in-store activation

29 April 2020

The introduction of a manufacturer-branded beer fridge in the largest discount chain is a huge success.

This is probably a project designed for shops located in tourist destinations. However, even such a great success requires additional supervision to ensure its effectiveness.

TAGI: biedronka, ProDisplay, InStoreActivation, carlsberg

Chopin Vodka in-store activation

17 April 2020

In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

However, we invariably emphasize that the photo below shows the example of an amazing exposition. The use of piano refers to the namesake of the brand – Frederic Chopin. A consistent exposition, exclusive in every dimension.

TAGI: btl, ProDisplay, InStoreActivation, chopinvodka, polmos

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Wiktor Miałkowski

Recent Posts

3 main competitors and 1 exposition

3 main competitors and 1 exposition - which one has paid for it?

New and old market reality

Due to the ongoing pandemic and restrictions on movement, most FMCG producers have withdrawn their sales representatives from shops.

Pepsi in-store activation

Building an effective promotional message at the point of sale is a huge challenge.

Carlsberg in-store activation

The introduction of a manufacturer-branded beer fridge in the largest discount chain is a huge success.

Chopin Vodka in-store activation

In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

Recent post

Wiktor Miałkowski

Recent Posts

3 main competitors and 1 exposition

3 main competitors and 1 exposition - which one has paid for it?

New and old market reality

Due to the ongoing pandemic and restrictions on movement, most FMCG producers have withdrawn their sales representatives from shops.

Pepsi in-store activation

Building an effective promotional message at the point of sale is a huge challenge.

Carlsberg in-store activation

The introduction of a manufacturer-branded beer fridge in the largest discount chain is a huge success.

Chopin Vodka in-store activation

In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

Recent post

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