Allegro, the largest Polish online shopping website has launched its most significant promotional loyalty campaign - Allegro Smart.

Members of this program gained access to additional promotions, which are not available for regular users. However, the most important promotional campaigns always require additional attention from their organizer. In the picture, you can find an example where a product not subject to a price discount is presented as a special promotion for that day.

The effectiveness of communication is based on supporting verbal communication by means of images.

It perfectly speeds up the way the human brain operates and is therefore naturally preferred by shoppers, among others - it facilitates understanding and shortens the time required for it. Of course, sometimes the opposite applies - the goal is to attract attention, precisely through knowledge dissonance. However, the POS material which you can see in the photo below probably arose by accident.

At Carrefour Polska hypermarkets, we found very well-thought-out POS material, developing the retailer's expertise in the beer category, while at the same time referring to current consumer trends. Communication emphasizes the naturalness of the product, through the use of the wooden background and shelves, the visualization of a copper-brewing installation and good quality beer, which should be created on the basis of 3 main components of water, hop and malt.

In connection with the introduction of the next "Sunday trading ban", the shopping habits of Poles are also changing. The majority of purchasing behavior has shifted to Fridays and Saturdays. This effect was strengthened by discounters’ advertising campaigns, offering attractive Saturday offers, by means of which they managed to partially cover the sales losses from the lack of Sunday trading. However, this situation also generatesa problem in the form of frequent shortages of goods on the shelves, which has given rise to the continuing search for tradeoffs between delivery volumes and merchandise efficiency. In the film, you can see that 2 months ago Lidl lost sales due to OOS, so now part of the store is blocked by additional products waiting to be placed on the shelves. This is not an easy situation for either chains or shoppers.

Alcoholic spirits have always taken great care of their exhibitions. Premium brands strive to outdo each other with their advanced display solutions, while the "Wyborowa from the Master" stand simultaneously captures the heart of the productwith its engaging asceticism.