The struggle to gain Shoppers’ attention at the store takes various forms.
While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.
Wiktor Miałkowski
Recent Posts
In many countries the law regulates the sale of fresh, unpackaged bread.
In the video, we can see how Lidl managed this challenge in Greece.
Both Ferrero and Perfetti van Melle take great care of their product exposition in stores.
Some of their products even compete for the same shopper. When it comes to products made for children, producers try to draw kids’ attention to their products at all costs.
TAGI: Shopper, btl, Probspl, instore, kinder, perfetti, chupachups, ferrero
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The Business Case of Coty.
Activity which has helped to increase the sales of Coty products: 20 percentage points in the Traditional Channel and 15 percentage points in the Modern Channel respectively, in addition to the organic growth of the category itself.
TAGI: POSM, promo, PhotoRecognition, Coty
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Due to the growing popularity of physical fitness and thus the increased number of visits to fitness centers, the value of this channel has also grown for producers.
It is a huge challenge, especially for well-known “mass market” brands, because fitness clubs are anatural space for specialist brands which offer profiled products. Usually being a niche product or brand works to their advantage. That's why a proper product exposition strengthened with the use of special forms of communication is so important in such places.
TAGI: POSM, btl, zywiec, Probspl, instore, fitness, danone
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