It's important to always stand out from the competition.

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.

Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.

Starbucks and Costa symbolize two competing companies in the coffee take-out category - the competition compels them to differentiate their brand from the competition, but coffee target groups and consumer trends are still identical for both.

Duty-Free Zones at the airports are very interesting places in terms of the activity of trade marketers from the largest companies.