Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
Rossmann is looking for opportunities to make additional sales
The drugstore chain once again proves that while looking for opportunities to increase sales, it is possible to improve the standard offer, but also to offer products that are usually present in other stores.
TAGI:
Shopper,
btl,
Rossmann,
Probspl,
InStoreActivation
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When looking for additional sales, it is worth going with additional expositions outside your categories. Below you can see two good examples:
TAGI:
lays,
ProDisplay,
pepsico,
maspex
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In 2019 the takeover of the Costa chain by Coca-Cola was finalized and the first results of this acquisition have already appeared in stores.
In the best places inside Coca-Cola fridges, next to the flagship product of the group, we can find now cans of coffee drinks with the Costa logo.
TAGI:
cocacola,
Probspl,
InStoreActivation,
costa
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Such zones are very interesting places in terms of the activity of trade marketers from the largest companies.
TAGI:
TradeMarketing,
btl,
Probspl,
InStoreActivation,
m&m's
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It turns out that creative ideas are not only the domain of corporations and marketing departments. Usually, in this case the idea itself is the most important thing.
TAGI:
btl,
Probspl,
event,
creativity,
gorilla
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