We've found very impressive Lion Bar expositions.

They were absolutely outstanding, but the main question is - "how is the communication of these stands vs the target group of the product (16-20 year-olds), presented in ATL?" Perhaps there is some truth to the saying that "every man is an overgrown child".

In France, wine is the target category, which can be seen both by the size of the shelves, the width of the range, but also by the size of the promotional expositions.

One of the strongest consumer trends is to search for products made from natural ingredients.

POS materials and displays can and should strongly support the features of products referring to naturalness. This can be done directly at the communication level, and indirectly through the materials and associations used. This is clearly seen on the racks for cider and apple-flavoured vodka.

Beer is one of the most important categories for each store.

In super- and hypermarkets, pallet expositions are typical secondary placements of beer. The display size is not enough to be visible to the Shopper in this environment. In-store activation is a huge challenge for producers’ Trade Marketing departments. Asahi (Kompania Piwowarska) shows us that it can be done.

PetroTrend 2019 - conclusions from the panel discussion "Convenience Store - regulations, sales dynamics, directions of changes", moderated by the CEO of the PBS Group, Adam Beniowski: