Duty-Free Zones at the airports are very interesting places in terms of the activity of trade marketers from the largest companies.

The struggle to gain Shoppers’ attention at the store takes various forms.

While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.

In many countries the law regulates the sale of fresh, unpackaged bread.

In the video, we can see how Lidl managed this challenge in Greece.

Both Ferrero and Perfetti van Melle take great care of their product exposition in stores.

Some of their products even compete for the same shopper. When it comes to products made for children, producers try to draw kids’ attention to their products at all costs.

The Business Case of Coty.

Activity which has helped to increase the sales of Coty products: 20 percentage points in the Traditional Channel and 15 percentage points in the Modern Channel respectively, in addition to the organic growth of the category itself.