Due to the growing popularity of physical fitness and thus the increased number of visits to fitness centers, the value of this channel has also grown for producers.

It is a huge challenge, especially for well-known “mass market” brands, because fitness clubs are anatural space for specialist brands which offer profiled products. Usually being a niche product or brand works to their advantage. That's why a proper product exposition strengthened with the use of special forms of communication is so important in such places.

Allegro, the largest Polish online shopping website has launched its most significant promotional loyalty campaign - Allegro Smart.

Members of this program gained access to additional promotions, which are not available for regular users. However, the most important promotional campaigns always require additional attention from their organizer. In the picture, you can find an example where a product not subject to a price discount is presented as a special promotion for that day.

The effectiveness of communication is based on supporting verbal communication by means of images.

It perfectly speeds up the way the human brain operates and is therefore naturally preferred by shoppers, among others - it facilitates understanding and shortens the time required for it. Of course, sometimes the opposite applies - the goal is to attract attention, precisely through knowledge dissonance. However, the POS material which you can see in the photo below probably arose by accident.

The retail sector has its eye on over 340 billion dollars of possible profits from projects based on artificial intelligence.

According to the latest report on a sample of 400 international retail chains prepared by Capgemini, there is over 340 billion dollars to be made through implementing projects based on Artificial Intelligence (AI).

At Carrefour Polska hypermarkets, we found very well-thought-out POS material, developing the retailer's expertise in the beer category, while at the same time referring to current consumer trends. Communication emphasizes the naturalness of the product, through the use of the wooden background and shelves, the visualization of a copper-brewing installation and good quality beer, which should be created on the basis of 3 main components of water, hop and malt.