In connection with the introduction of the next "Sunday trading ban", the shopping habits of Poles are also changing. The majority of purchasing behavior has shifted to Fridays and Saturdays. This effect was strengthened by discounters’ advertising campaigns, offering attractive Saturday offers, by means of which they managed to partially cover the sales losses from the lack of Sunday trading. However, this situation also generatesa problem in the form of frequent shortages of goods on the shelves, which has given rise to the continuing search for tradeoffs between delivery volumes and merchandise efficiency. In the film, you can see that 2 months ago Lidl lost sales due to OOS, so now part of the store is blocked by additional products waiting to be placed on the shelves. This is not an easy situation for either chains or shoppers.

Alcoholic spirits have always taken great care of their exhibitions. Premium brands strive to outdo each other with their advanced display solutions, while the "Wyborowa from the Master" stand simultaneously captures the heart of the productwith its engaging asceticism.

We've found very impressive Lion Bar expositions.

They were absolutely outstanding, but the main question is - "how is the communication of these stands vs the target group of the product (16-20 year-olds), presented in ATL?" Perhaps there is some truth to the saying that "every man is an overgrown child".

In France, wine is the target category, which can be seen both by the size of the shelves, the width of the range, but also by the size of the promotional expositions.

One of the strongest consumer trends is to search for products made from natural ingredients.

POS materials and displays can and should strongly support the features of products referring to naturalness. This can be done directly at the communication level, and indirectly through the materials and associations used. This is clearly seen on the racks for cider and apple-flavoured vodka.