Beer is one of the most important categories for each store.

In super- and hypermarkets, pallet expositions are typical secondary placements of beer. The display size is not enough to be visible to the Shopper in this environment. In-store activation is a huge challenge for producers’ Trade Marketing departments. Asahi (Kompania Piwowarska) shows us that it can be done.

PetroTrend 2019 - conclusions from the panel discussion "Convenience Store - regulations, sales dynamics, directions of changes", moderated by the CEO of the PBS Group, Adam Beniowski:

We can see the real power of producers through their promotional activities in stores. The quality of BTL communication is testament to the level of Trade Marketing, but also at the same time to the size and efficiency of the Sales Department. It is crucial that POS materials are present next to the product from the beginning to the end of the activity. It is equally important that they are updated after the end of the action.

Cardboard stands are a very popular tool for in-store activities.

The shapes and sizes are crucial in many cases. Both should be adjusted to the store's environment. One of the main rules is that if you would like to introduce a lot of stands in the best places, your stands cannot be too big.

ROI is a symbol of corporate jargon and it means “Return On Investment”.

As you can see in the picture, life can be surprising. “Du ROI” is a brand of French cognac and it means “Royal”.