--- title: Blog PRO.display (52) description: (52) --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpage%2F52) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpage%2F52&text=Blog+PRO.display+%2852%29) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fpage%2F52&title=Blog+PRO.display+%2852%29&summary=+%2852%29) # [Beer pallet expositions](https://blog.prodisplay.ai/en/beer-pallet-expositions) 21 March 2019 [![Kompania Piwowarska](https://blog.prodisplay.ai/hs-fs/hubfs/Kompania%20Piwowarska.png?width=767&name=Kompania%20Piwowarska.png)](https://blog.prodisplay.ai/en/beer-pallet-expositions) ## Beer is one of the most important categories for each store. In super- and hypermarkets, pallet expositions are typical secondary placements of beer. The display size is not enough to be visible to the Shopper in this environment. **In-store activation** is a huge challenge for producers’ **Trade Marketing** departments. *Asahi (Kompania Piwowarska)* shows us that it can be done. **TAGI:** [Shopper](https://blog.prodisplay.ai/en/tag/shopper), [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [asahi](https://blog.prodisplay.ai/en/tag/asahi), [kompaniapiwowarska](https://blog.prodisplay.ai/en/tag/kompaniapiwowarska), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [InStoreActivation](https://blog.prodisplay.ai/en/tag/instoreactivation) [Read More](https://blog.prodisplay.ai/en/beer-pallet-expositions) # [The PetroTrend 2019 conference is behind us.](https://blog.prodisplay.ai/en/the-petrotrend-2019-conference-is-behind-us) 20 March 2019 [![Konfernecja petro trend 2019 już za nami](https://blog.prodisplay.ai/hs-fs/hubfs/Konfernecja%20petro%20trend%202019%20ju%C5%BC%20za%20nami.jpg?width=767&name=Konfernecja%20petro%20trend%202019%20ju%C5%BC%20za%20nami.jpg)](https://blog.prodisplay.ai/en/the-petrotrend-2019-conference-is-behind-us) PetroTrend 2019 - conclusions from the panel discussion "Convenience Store - regulations, sales dynamics, directions of changes", moderated by the CEO of the PBS Group, Adam Beniowski: **TAGI:** [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [event](https://blog.prodisplay.ai/en/tag/event) [Read More](https://blog.prodisplay.ai/en/the-petrotrend-2019-conference-is-behind-us) # [Coca Cola in-store activation](https://blog.prodisplay.ai/en/coca-cola-in-store-activation) 19 March 2019 [![coca cola](https://blog.prodisplay.ai/hs-fs/hubfs/coca%20cola.png?width=767&name=coca%20cola.png)](https://blog.prodisplay.ai/en/coca-cola-in-store-activation) We can see the real power of producers through their promotional activities in stores. The quality of **BTL** communication is testament to the level of Trade Marketing, but also at the same time to the size and efficiency of the Sales Department. It is crucial that **POS materials** are present next to the product from the beginning to the end of the activity. It is equally important that they are updated after the end of the action. **TAGI:** [Shopper](https://blog.prodisplay.ai/en/tag/shopper), [cocacola](https://blog.prodisplay.ai/en/tag/cocacola), [btl](https://blog.prodisplay.ai/en/tag/btl), [Probspl](https://blog.prodisplay.ai/en/tag/probspl), [instore](https://blog.prodisplay.ai/en/tag/instore) [Read More](https://blog.prodisplay.ai/en/coca-cola-in-store-activation) # [Size matters in BTL](https://blog.prodisplay.ai/en/size-matters-in-btl) 12 March 2019 [![Rozmiar ma znaczenie w btl -1](https://blog.prodisplay.ai/hs-fs/hubfs/Rozmiar%20ma%20znaczenie%20w%20btl%20-1.jpg?width=767&name=Rozmiar%20ma%20znaczenie%20w%20btl%20-1.jpg)](https://blog.prodisplay.ai/en/size-matters-in-btl) ## Cardboard stands are a very popular tool for in-store activities. The shapes and sizes are crucial in many cases. Both should be adjusted to the store's environment. One of the main rules is that if you would like to introduce a lot of stands in the best places, your stands cannot be too big. **TAGI:** [stand](https://blog.prodisplay.ai/en/tag/stand), [POSM](https://blog.prodisplay.ai/en/tag/posm) [Read More](https://blog.prodisplay.ai/en/size-matters-in-btl) # [ROI definition](https://blog.prodisplay.ai/en/roi-definition) 07 March 2019 [![ROI definicja -1](https://blog.prodisplay.ai/hs-fs/hubfs/ROI%20definicja%20-1.png?width=767&name=ROI%20definicja%20-1.png)](https://blog.prodisplay.ai/en/roi-definition) ## ROI is a symbol of corporate jargon and it means “Return On Investment”. As you can see in the picture, life can be surprising. “Du ROI” is a brand of French cognac and it means “Royal”. **TAGI:** [ROI](https://blog.prodisplay.ai/en/tag/roi), [retail](https://blog.prodisplay.ai/en/tag/retail), [cognac](https://blog.prodisplay.ai/en/tag/cognac) [Read More](https://blog.prodisplay.ai/en/roi-definition) [Previous](https://blog.prodisplay.ai/en/page/51) [Next](https://blog.prodisplay.ai/en/page/53) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -