Both Ferrero and Perfetti van Melle take great care of their product exposition in stores.

Some of their products even compete for the same shopper. When it comes to products made for children, producers try to draw kids’ attention to their products at all costs.

Due to the growing popularity of physical fitness and thus the increased number of visits to fitness centers, the value of this channel has also grown for producers.

It is a huge challenge, especially for well-known “mass market” brands, because fitness clubs are anatural space for specialist brands which offer profiled products. Usually being a niche product or brand works to their advantage. That's why a proper product exposition strengthened with the use of special forms of communication is so important in such places.

The effectiveness of communication is based on supporting verbal communication by means of images.

It perfectly speeds up the way the human brain operates and is therefore naturally preferred by shoppers, among others - it facilitates understanding and shortens the time required for it. Of course, sometimes the opposite applies - the goal is to attract attention, precisely through knowledge dissonance. However, the POS material which you can see in the photo below probably arose by accident.

Alcoholic spirits have always taken great care of their exhibitions. Premium brands strive to outdo each other with their advanced display solutions, while the "Wyborowa from the Master" stand simultaneously captures the heart of the productwith its engaging asceticism.

In France, wine is the target category, which can be seen both by the size of the shelves, the width of the range, but also by the size of the promotional expositions.