It's important to always stand out from the competition.

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.

Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.

Duty-Free Zones at the airports are very interesting places in terms of the activity of trade marketers from the largest companies.

The struggle to gain Shoppers’ attention at the store takes various forms.

While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.