BTL smart & distinguished

04 July 2019

It's important to always stand out from the competition.

TAGI: btl, Probspl, accor, novotel

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MEGA Beer bottle from Carlsberg

02 July 2019

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.

TAGI: Shopper, TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, beer, carlsberg

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In-store activation by Hortex

28 June 2019

Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, hortex

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Duty - Free Zones

18 June 2019

Duty-Free Zones at the airports are very interesting places in terms of the activity of trade marketers from the largest companies.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, chupachups, storeactivation, mentos

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BTL Shape does matter

11 June 2019

The struggle to gain Shoppers’ attention at the store takes various forms.

While creating POSM, Trade Marketers often focus on colors, catchy slogans or proper placement.

TAGI: Shopper, pepsi, cocacola, POSM, btl, Probspl, storeactivation

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