Large companies very often build their strength in particular categories offering products to consumers under different brands and in a different price segment.

The cash register zone in stores is often referred to as the impulse shopping zone.

100% of customers pass through it and all of them stop there quickly or for longer. The important thing is that, while being here, the customer is still open to purchasing, which makes this area different from zones which are next to the store entrance.

Rossmann is looking for opportunities to make additional sales

The drugstore chain once again proves that while looking for opportunities to increase sales, it is possible to improve the standard offer, but also to offer products that are usually present in other stores.

Such zones are very interesting places in terms of the activity of trade marketers from the largest companies.

It turns out that creative ideas are not only the domain of corporations and marketing departments. Usually, in this case the idea itself is the most important thing.