People who know about canine needs know perfectly well that regular chocolate might be harmful to them.

The attached photo, however, shows the perfect marketing idea by Trixie, which is based on knowledge of human behavior. People thinking about a small reward for themselves or just a moment of pleasure reach for chocolate, and they automatically transfer this behavior to the needs of their dogs. "My dog will definitely feel the same pleasure as me ..." and since dogs generally eat everything, especially from the hands of their owners, they immediately have proof of the validity of their point.

TAGI: TradeMarketing, btl, Probspl, pettrade

Another interesting realization of the exposition of products creating the image of the Chupa Chups brand at airports.

Unique products, much larger (multipacks) than those available in traditional stores, while maintaining the original shape and look.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, chupachups, storeactivation

Another very interesting impulse product exposition.

A big, free-standing display stand in the shape of a gummy bear i.e. the presented product in the color of a leading flavor line. It perfectly highlights the differences between the product stand and the expositor which supports the exposed product.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, haribo

When it comes to spirits, in-store activation plays a very important marketing role for the brand.

It often replaces the classic ATL, which is tightly limited by legal regulations. As always, it turns out that even a “plain shelf divider”, can be unusual, because in marketing it is the idea that matters the most.

TAGI: Shopper, POSM, btl, Probspl, InStoreActivation, finlandia

As it turns out, the “red truck” can be a BTL theme for various brands.

For Coca Cola it is a continuation of its flagship Christmas advertisement, which connects a very strong ATL campaign and in-store activation, which is BTL.

TAGI: Shopper, btl, Probspl, InStoreActivation