Good communication is not only about the content itself, but also about the means of its transmission.

It is important that each of these elements should support each other.

Duty-Free zones have come to symbolize places where the best global brands are sold.

Belvedere’s trade marketing department has proved that being a luxury brand is not only about the product but also its exposition, which is supposed to support such positioning.

Expositions in shops should attract shopper’s attention and in general, black colored stand does it while increasing the perception of the exposed product.

It is also good if they say something about products themselves, especially when it comes to less-known brands.

The Martini brand, which belongs to the Bacardi concern, has recently introduced Martini Fiero, a new flavor of vermouth.

This is a very well-known brand and yet its customers had to wait up to 40 years for a new flavor.