The lack of a proper display seems to be a minor problem - after all, the goods are on the shelves in the store and will be bought.

Unfortunately, the losses pile up in the short and long term:

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, retail, AI, fmcg

A simple and practical display prepared by Colgate-Palmolive’s trade marketing department.

The stand is made from cardboard and it provides visibility and access to the products from all sides. The exposition also includes a small but very important element that influences the level of sales, namely the price tag.

TAGI: POSM, ProDisplay, InStoreActivation, fmcg

This is an important question because the target group is quite different.

Check out our video and learn more.

TAGI: TradeMarketing, ProDisplay, fmcg, pettrade

How to transform the store into your own stage?

Check out the video with examples of in-store theatre expositions.

TAGI: TradeMarketing, POSM, ProDisplay, fmcg, instoretheatre

POSM digitalization - an interesting way to optimize the cost of advertising newsletters.

Check out how Biedronka did it in the video below.

TAGI: TradeMarketing, POSM, ProDisplay, fmcg