Premium brands, especially in the spirits segment, show their strength very clearly through the quality and size of the exposition.

Funds from the advertising budget are allocated for such a purpose.

In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.

Outstanding exposition is very important for brands in the strong alcohol segment.

It replaces advertising and builds brand strength.