Each year we observe attempts to maximize the best sales period for shops, namely Christmas.

This year, Lidl broke another record because the first Christmas expositions appeared around 10 October. Interestingly, the season was launched with its own label Favorina, or more precisely, the expositor in the shape of a Christmas tree, decorated with chocolate baubles.

TAGI: lidl, Probspl, storeactivation, christmas

When it comes to expositions, it turns out that there are a few simple steps which owners of grocery stores can take to influence the overall perception of their offer.

Studies show that there are several selected product categories which customers perceive as an indicator of the quality of the offer. These are mainly fresh products such as “fruit and vegetables”, “meat and cold cuts” , “bread” and “dairy”. Obviously, the sooner the customer appreciates the quality of the shop, the better. That is why the exposition at the entrance to the shop is so important. The “Stokrotka” supermarket chain has decided to display “fruit and vegetables” there, and importantly, it is clear that the chain remembers to ensure that the quality of products and the level of filling the shelves should be constantly maintained at a very high level.

TAGI: supermarket, Probspl, storeactivation, stokrotka, foodstore

Shop expositions are particularly important when it comes to products for children, especially when accompanied by a promotion and particularly in “instant win” form when the buyer can receive a prize just after making a purchase.

The key points for such exposition are - place; distinctiveness; proper communication; and one of the least appreciated elements, which is properly communicated price. Studies show that promotions without price information have up to 50% lower sales.

TAGI: TradeMarketing, ProDisplay, Probspl, maspex, storeactivation, kubus

At the "Retailer 4.o" Congress organized by Eurocash we presented the possibilities of the latest version of our PRO.Display exposition control system. 

Our system is based on Artificial Intelligence and it works offline, which means that verification process takes place right away during the visit and Internet connection is no longer necessary.

TAGI: PhotoRecognition, ProDisplay, Probspl, eurocash, microsoft, akademiaumiejetnosci

In business RETURN ON INVESTMENT is one of the most important parameters which verifies the real quality of Trade Marketing and the Sales Department’s work.

Display stands in the cash register zone are a great example. This is the most important area for impulse product Producers, and at the same time it generates some of the highest costs. Where do these costs come from?

TAGI: TradeMarketing, ProDisplay, Probspl, InStoreActivation