The pharmacy sales market differs greatly between countries.

In Poland, where the sale of OTC (over the counter) drugs, as well as supplements and cosmetics, makes up as much as 48% of pharmacy sales, the importance of expositions is increasing.

TAGI: ProDisplay, Probspl, storeactivation, pharmacy, otc

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

TAGI: Shopper, TradeMarketing, Probspl, InStoreActivation, nestle

The growing trend of the “smart shopper” is manifested, among others, in buyers’ preference for shops in which shopping can be done quickly and efficiently.

Other studies clearly show that clients hate standing in queues. The importance of this phenomenon is intensifying in places where, by definition, most of us are in a hurry, and gas stations are one such place. Gas station owners know it all too well; however, as much as half of their margin comes from additional sales, mostly food and coffee. 

TAGI: Shopper, orlen, Probspl, coffee, bp

We found a rare situation which we encountered in Lidl very interesting.

It was about Ferrero’s exposition in the checkout area, and more specifically its size. Such big expositions with such big POSM usually appear in hypermarkets. Interestingly, in terms of the size of this exposition, the product stock is relatively small, despite the fact that as many as 4 SKUs appeared on it.

TAGI: lidl, ProDisplay, Probspl, kinder, ferrero, storeactivation

Every food brand, when elaborating its exposition materials, has to take different types of shops and locations of the exposition into account.

Large corporations take the additional specificity of various markets into account, preparing ready-made sets of solutions. In such situations, it is very important to maintain the consistency of form and communication for completely different types of POSM. The photos below show a very interesting example of consistency in actions taken by Nestle: a large floor expositor in hypermarkets and small exposition basket in supermarkets and independent shops.

TAGI: POSM, Probspl, nestle, storeactivation, lion