In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

TAGI: Shopper, TradeMarketing, mars, Probspl, InStoreActivation, ImageRecognition

The name of this store, located at the Greek Island of Kos, conveys everything that we have been writing about for so many years.

It’s a place where a shopper feels comfortable, products are easy to find and service is delivered in high quality. These merits are applicable both to e-commerce and traditional stores and they are something we would like to wish to everyone and ourselves in the year 2020 that has just begun.

TAGI: ProDisplay, Probspl, InStoreActivation

Recently, news about the entry of Coca Cola into the strong alcohol distribution market in Poland has circulated.

So, does the attached photo suggest similar actions by the Mars and Haribo brands?

TAGI: TradeMarketing, cocacola, mars, Probspl, haribo

Expositions in shops should attract shopper’s attention and in general, black colored stand does it while increasing the perception of the exposed product.

It is also good if they say something about products themselves, especially when it comes to less-known brands.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation

One of the methods of increasement of exposition's ROI (return of investment) is maximizing sales from a given location. 

Ferrero found an interesting way to achieve this goal. They used a cardboard stand divided between 3 brands. 

TAGI: ProDisplay, Probspl, InStoreActivation, kinder, ferrero, nutella, tictac