POSM digitalization - an interesting way to optimize the cost of advertising newsletters.

Check out how Biedronka did it in the video below.

The role of the display is to highlight the product and support it at the level of communication with the buyer.

The trade marketing department of the Melvit brand has prepared an excellent display - it communicates the naturalness of the products’ ingredients with simple and very clear images; short slogans linking the desired logical sequence of the benefits of the brand (NATURE-> STRENGTH-> HEALTH-> IMMUNITY); with a black color that accentuates high quality.

Display that supports the attributes of the product is crucial in retail.

One of the strongest consumer trends is to search for products made from the natural ingredients and POS materials should strongly support those features of products that refer to that trend. Dr.Oetker stand is a great example.

Display that supports the attributes of the product is crucial in retail.

Modern technologies are boldly entering the world of FMCG promotions.

The combination of AI and Photo Recognition systems allows us to control the quality of expositions with incredible precision. Applications such as PRO.Display can identify a new SKU in a photo, distinguish it from the standard one, recognize the correct POSM placement and the presence of price communication.