Large and heavy products are always a challenge for producers to display.

It turns out that it can be done well and in an interesting way, even with the use of cardboard stands.

The location of the promotional exposition is crucial to its profitability.

The exposition shown in the photo is localized perfectly - to the side of the main passage, next to the entrance to the category (most buyers go only as far as 2-3m into the aisle). The producer's offer turned out to be so attractive that most of the goods were sold out. This means a loss of potential sales and retailer's margin and a challenge when it comes to keeping current merchandising.

This term from the field of Category Management describes the sequence of steps which a shopper takes when making a purchase decision regarding a specific product from a given category.

This is important as it reflects the shopper's perception of the structure of the category itself, and therefore the logical placement of products on the shelves.

In-store promotional mechanisms - one shopper path, 3 different promo POSM executions.

Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.