The attractiveness of the offer can be based on the strength of the brand, the uniqueness of the offer or the selection of products that complement each other.

This is possible for multibrand corporations, and even easier for an independent distributor.

TAGI: ProDisplay, InStoreActivation, lotos

In 2019 Coca Cola introduced something new on the energy drinks market under its own umbrella brand.

This year, their presence in shops is strengthened with interesting stands for canned drinks, which allow the exposition to go beyond the drinks category. It increases the number of potential connections with shoppers and additionally hits their target through expositions of complementary categories.

TAGI: cocacola, ProDisplay, InStoreActivation

An interesting comparison of 2 different approaches to consumer communication on “ready to sell” packaging.

The Milka version probably reflects the effect of cost optimization by creating universal packaging, produced on a large scale. The Wawel version, on the other hand, is an approach focusing on maximizing brand communication at the point of sale, and is perhaps even a little too fragmented.

TAGI: ProDisplay, InStoreActivation, wawel, milka

Amber extract, Boutique collection and window cleaner?

An interesting example of marketing brand positioning in the premium segment – an interesting and catchy idea with amber, clear graphics and a black POSM background.

TAGI: ProDisplay, storeactivation, sidolux

1 exposition, 3 brands?

While multi-brand expositions sometimes occur, in this particular situation shoppers saw the end of 3 different promotions located on 1 cardboard stand. Even worse, the Bahlsen stand was supposed to support 2 limited edition SKUs, which can be seen at the communication level (very interestingly).

TAGI: PhotoRecognition, ProDisplay, InStoreActivation, ferrero, bahlsen