In the previous post, we incorrectly assigned the ownership of the Chopin brand which in fact belongs to Podlaska Wytwórnia Wódek "Polmos" S.A.

However, we invariably emphasize that the photo below shows the example of an amazing exposition. The use of piano refers to the namesake of the brand – Frederic Chopin. A consistent exposition, exclusive in every dimension. 

TAGI: btl, ProDisplay, InStoreActivation, chopinvodka, polmos

In order to take a break from the current situation, today we would like to talk about the BTL of one of the most pleasant product groups - chocolate.

We hope that some endorphins (the happiness hormone) will be released to your brain while you watch the attached video. That is how good marketing works at the point of sale – all you need to do is activate the customer’s senses and his brain will do the rest – and if the product is nearby…

TAGI: ProDisplay, InStoreActivation, lindt

Maximizing the impulse to shop.

As many as two-thirds of sweets are bought impulsively, and the final product selection takes place right in front of the shelf. Well, maybe it is better to stimulate this, instead of offering the possibility to choose any flavor composition of chocolates in any individualized amount.

TAGI: ProDisplay, storeactivation, sweets

Once again it turned out that the idea is the foundation of marketing.

In order to support the image of local, unpasteurized beer, a pallet wrap coated with fabric resembling a jute sack was used as a part of the exposition.

TAGI: TradeMarketing, btl, ProDisplay, InStoreActivation, beer, carlsberg

An interesting exposition of the well-known whiskey brand.

The reference to oak barrels in which these alcohols mature emphasizes the quality of the product.

TAGI: btl, whiskey, ProDisplay, InStoreActivation, jackdaniels