Duty-Free Zones at the airports are very interesting places in terms of the activity of trade marketers from the largest companies.

It has been known that when looking for the most efficient secondary placement, 2 approaches are adopted:

While using photo recognition technology to control the quality of promo execution in retail chains for the largest FMCG companies, it often turns out that the average level of actual implementation is at 30% and sometimes even reaches 15%. Obviously, this generates losses for both producers, lowering their Promo ROI and also for retailers who lose the margin and trust of a shopper who does not find promotional products on the shelves. Thanks to the use of our systems, such as PRO.Display, the level of promotion implementation by our clients increases 2-3 times.

At the TM conference, PBS Business Development Director Jacek Wolski, had the pleasure to share the experience of our company on the subject of "Proper exposure as an optimal purchasing decision-making environment".