At the "Retailer 4.o" Congress organized by Eurocash we presented the possibilities of the latest version of our PRO.Display exposition control system. 

Our system is based on Artificial Intelligence and it works offline, which means that verification process takes place right away during the visit and Internet connection is no longer necessary.

In business RETURN ON INVESTMENT is one of the most important parameters which verifies the real quality of Trade Marketing and the Sales Department’s work.

Display stands in the cash register zone are a great example. This is the most important area for impulse product Producers, and at the same time it generates some of the highest costs. Where do these costs come from?

When looking for additional sales, it is worth going with additional expositions outside your categories. Below you can see two good examples:

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.

Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.