In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.

Outstanding exposition is very important for brands in the strong alcohol segment.

It replaces advertising and builds brand strength.

We found a rare situation which we encountered in Lidl very interesting.

It was about Ferrero’s exposition in the checkout area, and more specifically its size. Such big expositions with such big POSM usually appear in hypermarkets. Interestingly, in terms of the size of this exposition, the product stock is relatively small, despite the fact that as many as 4 SKUs appeared on it.

Bayer in Pet Trade - Bayer, which we all know from pharmacies and veterinary clinics, is also active in pet shops.

In addition to the obvious desire to distinguish its own products at the point of sale, Bayer has an additional challenge in pet shops - legal regulations which require that the product cannot be directly available to customers and only professionally trained personnel may make it available. It turns out that even such big challenges were not an obstacle in preparing a great exposition stand.

Shop expositions are particularly important when it comes to products for children, especially when accompanied by a promotion and particularly in “instant win” form when the buyer can receive a prize just after making a purchase.

The key points for such exposition are - place; distinctiveness; proper communication; and one of the least appreciated elements, which is properly communicated price. Studies show that promotions without price information have up to 50% lower sales.