Expositions in shops should attract shopper’s attention and in general, black colored stand does it while increasing the perception of the exposed product.

It is also good if they say something about products themselves, especially when it comes to less-known brands.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation

One of the methods of increasement of exposition's ROI (return of investment) is maximizing sales from a given location. 

Ferrero found an interesting way to achieve this goal. They used a cardboard stand divided between 3 brands. 

TAGI: ProDisplay, Probspl, InStoreActivation, kinder, ferrero, nutella, tictac

A very interesting exposition of Baczewski Whiskey, distributed by Ambra.

It is part of the reactivation of the old Polish strong alcohol brand, produced before World War II in Lviv.

TAGI: whiskey, PhotoRecognition, ProDisplay, storeactivation, alcohol, baczewski

The pharmacy sales market differs greatly between countries.

In Poland, where the sale of OTC (over the counter) drugs, as well as supplements and cosmetics, makes up as much as 48% of pharmacy sales, the importance of expositions is increasing.

TAGI: ProDisplay, Probspl, storeactivation, pharmacy, otc

Premium brands, especially in the spirits segment, show their strength very clearly through the quality and size of the exposition.

Funds from the advertising budget are allocated for such a purpose.

TAGI: ProDisplay, storeactivation, alcohol, ImageRecognition, jackdaniels