In-store theatre

10 September 2020

How to transform the store into your own stage?

Check out the video with examples of in-store theatre expositions.

TAGI: TradeMarketing, POSM, ProDisplay, fmcg, instoretheatre

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Hochland in-store activation

08 September 2020

The AI algorithms used in our PRO.Display application for exposition control in stores captured a new, interesting display prepared by Hochland.

The white and blue colors evoke the Greek roots of feta cheese. The simple, rural-style roof of the stand supports the naturalness of the product. We can also mention great stock and planogram execution, and a small but very important element, i.e. price tags.

TAGI: TradeMarketing, ProDisplay, AI, hochland

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Interesting display, poor merchandising

01 September 2020

During exposition control in stores with the use of our PRO.Display application and AI algorithms, we found an interesting display by one of the retailers - the Auchan supermarket chain.

TAGI: TradeMarketing, ProDisplay, AI, auchan

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POSM digitalization

27 August 2020

POSM digitalization - an interesting way to optimize the cost of advertising newsletters.

Check out how Biedronka did it in the video below.

TAGI: TradeMarketing, POSM, ProDisplay, fmcg

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Perfect BTL communication

25 August 2020

The role of the display is to highlight the product and support it at the level of communication with the buyer.

The trade marketing department of the Melvit brand has prepared an excellent display - it communicates the naturalness of the products’ ingredients with simple and very clear images; short slogans linking the desired logical sequence of the benefits of the brand (NATURE-> STRENGTH-> HEALTH-> IMMUNITY); with a black color that accentuates high quality.

TAGI: TradeMarketing, btl, ProDisplay, melvit

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