Vending machines are the essence of convenience stores.

They are positioned in the most frequently visited areas, as well as being available 24/7 and self-serviced. However, due to the limited size, the machines force their owners to focus on the assortment that is most often required by shoppers from the selected category.

"Category captain" is a concept which identifies a company that sets standards in its own product category. This applies to the level of new product solutions as well as the way they are displayed.

In the scope of supporting its novelty “darkmilk”, Milka introduced a highly modern POSM "in-store theatre" set, which consists of a topper, shelf liners, dividers, a floor sticker and is also backlighted.

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

Recently, news about the entry of Coca Cola into the strong alcohol distribution market in Poland has circulated.

So, does the attached photo suggest similar actions by the Mars and Haribo brands?