It turns out that it is always worth considering what the distinctive feature of our brand is or what do we want to strengthen in the transmission of the features of our product. Below are examples of displays of two Polish companies.

Expositions in shops should attract shopper’s attention and in general, black colored stand does it while increasing the perception of the exposed product.

It is also good if they say something about products themselves, especially when it comes to less-known brands.

In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.

In building the strength of brands and individual products, manufacturers are fighting for the best exposition in shops.

Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.

Shop expositions are particularly important when it comes to products for children, especially when accompanied by a promotion and particularly in “instant win” form when the buyer can receive a prize just after making a purchase.

The key points for such exposition are - place; distinctiveness; proper communication; and one of the least appreciated elements, which is properly communicated price. Studies show that promotions without price information have up to 50% lower sales.