In business RETURN ON INVESTMENT is one of the most important parameters which verifies the real quality of Trade Marketing and the Sales Department’s work.

Display stands in the cash register zone are a great example. This is the most important area for impulse product Producers, and at the same time it generates some of the highest costs. Where do these costs come from?

TAGI: TradeMarketing, ProDisplay, Probspl, InStoreActivation

When it comes to food, it is worth referring to the current trends, i.e. what customers crave the most.

At the same time, this is also the most difficult thing for fast food chains to duplicate, meaning freshness and the locality of the product. When we add "live cooking" on top of that, the customer knows clearly what he is dealing with.

TAGI: Shopper, TradeMarketing, Probspl, foodtrend

The Martini brand, which belongs to the Bacardi concern, has recently introduced Martini Fiero, a new flavor of vermouth.

This is a very well-known brand and yet its customers had to wait up to 40 years for a new flavor.

TAGI: TradeMarketing, POSM, btl, Probspl, InStoreActivation, bacardi, martini

People who know about canine needs know perfectly well that regular chocolate might be harmful to them.

The attached photo, however, shows the perfect marketing idea by Trixie, which is based on knowledge of human behavior. People thinking about a small reward for themselves or just a moment of pleasure reach for chocolate, and they automatically transfer this behavior to the needs of their dogs. "My dog will definitely feel the same pleasure as me ..." and since dogs generally eat everything, especially from the hands of their owners, they immediately have proof of the validity of their point.

TAGI: TradeMarketing, btl, Probspl, pettrade

We all know the Mars and Milky Way chocolate bars.

Over the years, the subsequent expansion of the product offer has consisted of adding more types of chocolate bar, and over time ice cream bars as well, followed by cooled milk drinks.

TAGI: TradeMarketing, mars, Probspl, milkyway, marketing, brandactivation