Chupa Chups in the Duty-Free Zone

03 September 2019

Another interesting realization of the exposition of products creating the image of the Chupa Chups brand at airports.

Unique products, much larger (multipacks) than those available in traditional stores, while maintaining the original shape and look.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, chupachups, storeactivation

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Haribo in the Duty Free Zone

20 August 2019

Another very interesting impulse product exposition.

A big, free-standing display stand in the shape of a gummy bear i.e. the presented product in the color of a leading flavor line. It perfectly highlights the differences between the product stand and the expositor which supports the exposed product.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, haribo

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m&m's in Duty-Free Zone

11 July 2019

Such zones are very interesting places in terms of the activity of trade marketers from the largest companies.

TAGI: TradeMarketing, btl, Probspl, InStoreActivation, m&m's

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MEGA Beer bottle from Carlsberg

02 July 2019

"300ml free" doesn’t impress much in the case of beer, unless we are dealing with a bottle of a regular size of 2 liters.

TAGI: Shopper, TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, beer, carlsberg

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In-store activation by Hortex

28 June 2019

Trade marketing is an art form and can be practiced in an imitative manner (by duplicating the simplest solutions) or by constantly seeking development.

TAGI: TradeMarketing, btl, ProDisplay, Probspl, InStoreActivation, hortex

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