Promotional expositions play a key role here. Unfortunately, they are associated with high costs, e.g. for space and POSM production. An additional risk is the quality of the actual exposition in the shop. The solution is cardboard stands, which are often pre-stocked and guarantee integrated communication.
TAGI: Shopper, TradeMarketing, Probspl, InStoreActivation, nestle
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Other studies clearly show that clients hate standing in queues. The importance of this phenomenon is intensifying in places where, by definition, most of us are in a hurry, and gas stations are one such place. Gas station owners know it all too well; however, as much as half of their margin comes from additional sales, mostly food and coffee.
TAGI: Shopper, orlen, Probspl, coffee, bp
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It was about Ferrero’s exposition in the checkout area, and more specifically its size. Such big expositions with such big POSM usually appear in hypermarkets. Interestingly, in terms of the size of this exposition, the product stock is relatively small, despite the fact that as many as 4 SKUs appeared on it.
TAGI: lidl, ProDisplay, Probspl, kinder, ferrero, storeactivation
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Large corporations take the additional specificity of various markets into account, preparing ready-made sets of solutions. In such situations, it is very important to maintain the consistency of form and communication for completely different types of POSM. The photos below show a very interesting example of consistency in actions taken by Nestle: a large floor expositor in hypermarkets and small exposition basket in supermarkets and independent shops.
TAGI: POSM, Probspl, nestle, storeactivation, lion
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The "My Family" Brand has introduced an entire concept of selling their "identifiers" for pets. Wanting to sell products with a higher margin, they have drawn on the experience of jewellers. They have designed a "more expensive" line of ID tags, even with Swarovski crystals, ready for personalization thanks to the installation of an engraving machine, which you can program yourself, in their shops as part of the set.
TAGI: storeactivation, pettrade, myfamily, innovation
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