This year, Lidl broke another record because the first Christmas expositions appeared around 10 October. Interestingly, the season was launched with its own label Favorina, or more precisely, the expositor in the shape of a Christmas tree, decorated with chocolate baubles.
TAGI: lidl, Probspl, storeactivation, christmas
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Studies show that there are several selected product categories which customers perceive as an indicator of the quality of the offer. These are mainly fresh products such as “fruit and vegetables”, “meat and cold cuts” , “bread” and “dairy”. Obviously, the sooner the customer appreciates the quality of the shop, the better. That is why the exposition at the entrance to the shop is so important. The “Stokrotka” supermarket chain has decided to display “fruit and vegetables” there, and importantly, it is clear that the chain remembers to ensure that the quality of products and the level of filling the shelves should be constantly maintained at a very high level.
TAGI: supermarket, Probspl, storeactivation, stokrotka, foodstore
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In addition to the obvious desire to distinguish its own products at the point of sale, Bayer has an additional challenge in pet shops - legal regulations which require that the product cannot be directly available to customers and only professionally trained personnel may make it available. It turns out that even such big challenges were not an obstacle in preparing a great exposition stand.
TAGI: ProDisplay, storeactivation, pettrade, bayer
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The key points for such exposition are - place; distinctiveness; proper communication; and one of the least appreciated elements, which is properly communicated price. Studies show that promotions without price information have up to 50% lower sales.
TAGI: TradeMarketing, ProDisplay, Probspl, maspex, storeactivation, kubus
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Our system is based on Artificial Intelligence and it works offline, which means that verification process takes place right away during the visit and Internet connection is no longer necessary.
TAGI: PhotoRecognition, ProDisplay, Probspl, eurocash, microsoft, akademiaumiejetnosci
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