Żywiec Group  (Heineken) realized a very interesting series of local campaigns with very professional support at the central level (GLOCAL - think globally and act locally). Strong points of promotion:

How to build visibility at the point of sale?

Marketing of this type of products, forces the marketer to depart from most corporate habits.

Habits, but not the standard of marketing thinking.

It turns out that sometimes it is worth returning to the roots to support your product.

Displays in the shape of old beer boxes, can greatly emphasize the image of kraft beer with tradition.

Many people see discounters as the best dealers in the retail market in FMCG.

Meanwhile, the Polish Dino supermarket chain once again grew faster than its discount competitors. The most reliable results, ie the increase in sales of LfL (on the stores existing 12 months back) for the third quarter for Dino amounted to + 8.6% respectively, and for Biedronka "only" + 0.8%. We have a hypothesis that the current increase in LfL Dino may not result from better management of the store itself, but from 2 other things: