--- title: Blog PRO.display | Wiktor Miałkowski (46) description: A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas). (46) --- - [HOME](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) [info@pro-display.eu](mailto:info@pro-display.eu) [+48 502 479 960](tel:+48%20502%20479%20960) [![PRO Display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/PROdisplay%20logo.svg) ![PRO display](https://blog.prodisplay.ai/hubfs/PRO.display%20NEW%20branding/Sygnet%20PBS.svg)](https://pro-display.eu) [kontakt@probs.pl](mailto:%20kontakt@probs.pl) [+48 690 311 683](tel:+48%20690%20311%20683) [TRY IT NOW](https://prodisplay.ai/en/kontakt/) - En - [Pl](https://blog.pro-display.eu/pl/) [Share via Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fauthor%2Fwiktor-mia%25C5%2582kowski%2Fpage%2F46) [Share via Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fauthor%2Fwiktor-mia%25C5%2582kowski%2Fpage%2F46&text=Blog+PRO.display+%7C+Wiktor+Mia%C5%82kowski+%2846%29) [Share via LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.prodisplay.ai%2Fen%2Fauthor%2Fwiktor-mia%25C5%2582kowski%2Fpage%2F46&title=Blog+PRO.display+%7C+Wiktor+Mia%C5%82kowski+%2846%29&summary=A+manager+with+unique+trade+marketing+and+sales+expertise.+Very+positive+and+target+oriented+person+with+very+good+interpersonal+skills.+More+than+20+years+of+business+experience%2C+combining+producers+and+retailers+firms%2C+confirmed+by+achieved+results.+Team+management+experience+in+leading+up+to+100+persons+teams.+Apart+from+the+core+business%2C+an+active+coach+and+mentor%2C+trainer+in+sales%2C+management+and+coaching+skills+%28e.g.+Mars%2C+Henkel%2C+Kompania+Piwowarska%2C+Bic%2C+Atlas%29.+%2846%29) # Wiktor Miałkowski ![Wiktor Miałkowski](https://blog.prodisplay.ai/hubfs/WM.jpg) A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas). **Find me on:** ### Recent Posts # [Multibuy PROMO](https://blog.prodisplay.ai/en/multibuy-promo) 17 January 2019 [![Multibuy PROMO](https://blog.prodisplay.ai/hs-fs/hubfs/Multibuy%20PROMO.jpg?width=767&name=Multibuy%20PROMO.jpg)](https://blog.prodisplay.ai/en/multibuy-promo) It turns out that the mechanisms like "*Buy more - you will get a discount*" are popular not only in Poland but also in France. **TAGI:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [POSM](https://blog.prodisplay.ai/en/tag/posm), [carrefour](https://blog.prodisplay.ai/en/tag/carrefour), [promo](https://blog.prodisplay.ai/en/tag/promo) [Read More](https://blog.prodisplay.ai/en/multibuy-promo) # [POSM Digitization](https://blog.prodisplay.ai/en/posm-digitization) 10 January 2019 [![Digitalizacja POSM ORLEN-1](https://blog.prodisplay.ai/hs-fs/hubfs/Digitalizacja%20POSM%20ORLEN-1.png?width=767&name=Digitalizacja%20POSM%20ORLEN-1.png)](https://blog.prodisplay.ai/en/posm-digitization) ## Orlen systematically introduces digital tools in order to display marketing message to its Clients at petrol stations. Of course, it is cheaper and much easier to manage. Unlike for example from BP, which focused on TV in the interior of the station, Orlen introduced a set of display  in three places of contact with the Buyer: 1. A fuel dispenser - in addition in the best place, i.e. simultaneous displaying the amount and value of refueling. Absolutely every customer has to look at them. Both the quality and the place is much better than, for example, the solution from the Shell test stations, where there was a larger screen, but placed on a supporting column. 2. Display of transaction value at checkout. 3. Payment terminal. **TAGI:** [digital](https://blog.prodisplay.ai/en/tag/digital), [POSM](https://blog.prodisplay.ai/en/tag/posm), [orlen](https://blog.prodisplay.ai/en/tag/orlen), [gasstation](https://blog.prodisplay.ai/en/tag/gasstation) [Read More](https://blog.prodisplay.ai/en/posm-digitization) # [Promotional Sale ???](https://blog.prodisplay.ai/en/promotional-sale) 07 January 2019 [![SPRZEDAŻ PROMOCYJNA -1](https://blog.prodisplay.ai/hs-fs/hubfs/SPRZEDA%C5%BB%20PROMOCYJNA%20-1.jpg?width=767&name=SPRZEDA%C5%BB%20PROMOCYJNA%20-1.jpg)](https://blog.prodisplay.ai/en/promotional-sale) ## Standing in front of the shelf with promotions in the store, we often see a resultant of 2 different approaches - P**roducer** and R**etailer**. From the **Producer's** side, the activities are planned by marketing and Trade Marketing, which form a calendar of activities for **KAM**, who in turn negotiates with the buyer of the **Retailer**. **TAGI:** [Shopper](https://blog.prodisplay.ai/en/tag/shopper), [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [promo](https://blog.prodisplay.ai/en/tag/promo), [procter](https://blog.prodisplay.ai/en/tag/procter), [Rossmann](https://blog.prodisplay.ai/en/tag/rossmann) [Read More](https://blog.prodisplay.ai/en/promotional-sale) # [Żabka - a fierce fight for franchisees](https://blog.prodisplay.ai/en/żabka-a-fierce-fight-for-franchisees) 13 December 2018 [![Zabka franczyza](https://blog.prodisplay.ai/hs-fs/hubfs/Zabka%20franczyza.png?width=767&name=Zabka%20franczyza.png)](https://blog.prodisplay.ai/en/żabka-a-fierce-fight-for-franchisees) Let's take a look at B2B marketing of the largest chain of convenience stores in Poland. By reading the latest offer of Żabka, many people even from corporations, will start to wonder if it is worth "earning" 15,000 PLN. Communication very timely, directly accentuating the amount to "earn", supported by the picture of Ms. Iwona, franchisee Żabka (testymonial). **TAGI:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [franchising](https://blog.prodisplay.ai/en/tag/franchising), [b2b](https://blog.prodisplay.ai/en/tag/b2b) [Read More](https://blog.prodisplay.ai/en/żabka-a-fierce-fight-for-franchisees) # [In-Store tasting in LIDL](https://blog.prodisplay.ai/en/in-store-tasting-in-lidl) 06 December 2018 [![In store tasing lidl](https://blog.prodisplay.ai/hs-fs/hubfs/In%20store%20tasing%20lidl.jpg?width=767&name=In%20store%20tasing%20lidl.jpg)](https://blog.prodisplay.ai/en/in-store-tasting-in-lidl) For many years we have been talking about blurring the boundaries between the formats of stores and not only at the level of their offer or appearance. The same applies to private labels of chains that have their own marketing campaigns. **TAGI:** [TradeMarketing](https://blog.prodisplay.ai/en/tag/trademarketing), [btl](https://blog.prodisplay.ai/en/tag/btl), [lidl](https://blog.prodisplay.ai/en/tag/lidl), [dyskont](https://blog.prodisplay.ai/en/tag/dyskont), [ownlabel](https://blog.prodisplay.ai/en/tag/ownlabel) [Read More](https://blog.prodisplay.ai/en/in-store-tasting-in-lidl) [Previous](https://blog.prodisplay.ai/en/author/wiktor-miałkowski/page/45) [Next](https://blog.prodisplay.ai/en/author/wiktor-miałkowski/page/47) [All posts](https://blog.prodisplay.ai/en/all) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Recent post © 2023 [PRO.Display](https://pro-display.eu/en/#) All rights reserved [ ![logo PROBS_White](https://blog.prodisplay.ai/hs-fs/hubfs/logo%20PROBS_White.png?width=179&height=40&name=logo%20PROBS_White.png)](https://probs.pl/)© 2024 [PRO.Display](https://pro-display.eu/en/#) All rights reserved - [Home](https://prodisplay.ai/en/) - [OUR SOLUTION](https://prodisplay.ai/en/oferta/) - [MANUFACTURERS](https://prodisplay.ai/en/producenci/) - [RETAILERS](https://prodisplay.ai/en/detalisci/) - [BLOG](https://blog.prodisplay.ai/en) - [CONTACT](https://prodisplay.ai/en/kontakt/) ##### CONNECT WITH US: - - -