Every product in Retail chains has something like a "product card". This is one of the most important system documents, created when the SKU was introduced to the listing. It contains all logistics data, dimensions, supplier and other elements. Its creators often have no awareness that it serves yet other purposes, such as the printing of newsletters and POS materials. When creating them, the system tells marketers standard data such as product name and manufacturer. Sometimes this leads to funny situations, rather not supporting sales, as in the attached picture.

Newsletters are still one of the largest cost items in the marketing budgets of many Retailers.

As part of cost optimization, firstly the amount is limited, and distribution to mailboxes is reduced, but Biedronka showed another, more interesting way to do it. On magazine POS stands in stores, they have placed multimedia screens that allow for smooth content management, adaptation to the time of day or even a quick counter-competition. By the way, even if the printed newsletters run out (reduction of circulation), as in the picture, customers continue to learn about promotions from digitized POS materials.

The biggest distinguishing feature of the new implementation, better than chains such as Orlen, BP or Circle K, is multimedia, multi-point communication on the whole customer's path.

Probably not - An interesting comparison of the concept of café corners in 2 brand fast food chains in Germany.

Growth of sales as the biggest challenge for Retailers in Poland - 2018 generated huge legal changes in the functioning of stores in Poland. From March 2018, a ban on trading for 2 Sundays monthly was introduced.