Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

Food Marketing - a big challenge for marketing

09 November 2018

We all know how the attractiveness of the food affects many senses.

Currently, we have 2 typical approaches:

TAGI: btl, orlen, mcdonald's

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12.111 PLN for a bottle of cognac

06 November 2018

How to build the image of a liquor store as a target for its category and effectively fight aggressively operating discounters?

Below a photo from a small store in Bytom (about 25m2) and an exhibition of one of the most expensive cognacs in the world, Remy Martin Louis XIII, distributed by CEDC.

TAGI: cedc, exposition, cognac

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Trade Marketing Conference

30 October 2018

At the TM conference, PBS Business Development Director Jacek Wolski, had the pleasure to share the experience of our company on the subject of "Proper exposure as an optimal purchasing decision-making environment".

TAGI: ProDisplay, Probspl, event

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Tesco as a discount store?

29 October 2018

Nielsen shows that hypermarkets in Poland are still losing their market to discount stores and proximity supermarkets.

Seemingly logical Tesco is trying all their best to resemble the first ones. Nevertheless over the last few years, discounters have undergone a deep premiumisation of the appearance and offer, and Tesco has copied their solutions from 15-20 years ago.

TAGI: TradeMarketing, POSM, tesco

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Supporting new products

26 October 2018

Every manufacturer knows how important it is to support your new products and attract customers' attention.

TAGI: maspex, exposition

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